Thanks to Alphainventions.com, I have just discovered a new Baltimore Sun Web site, and I am impressed! Beyond impressed. I think The Sun may have finally solved the puzzle that has been bedeviling newspapers everywhere: How to best use the Web to for news content.
Take a look at Baltimore Breaking News and see what you think. It appears to be a cooperative effort of The Baltimore Sun, WYPR, and other local broadcast news feeds, including even The Washington Post.
The site is not cluttered and difficult to read or navigate, like traditional newspaper sites that are overloaded with garish advertising. Baltimore Breaking News looks more like a blog. It has only one sidebar, one primary sponsor, and one main ad by that sponsor. If The Sun can stick with this formula (and resist the temptation to clutter the site with advertising) it may have a big winner. – Bernie Hayden
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